It’s been nearly a month since the wildfires that swept across Los Angeles county changed thousands of lives forever. Though the fires are now 100% contained, the aftermath of the tragedy is still evident around the city, making it even more critical to support residents as they rebuild. As a Los Angeles native, I saw firsthand the resilience of communities determined to help each other in the face of the unimaginable. Fortunately, a number of brands have stepped up to the plate too, providing essentials like clothing, reusable water bottles, hygiene products, and prescription eyeglasses to those affected by the fires. Below, we’ve listed 11 brands that have committed to supporting wildfire victims.
Windmill Air
Windmill’s sleekly designed air purifier is currently $50 off online with the code LA.Strong.50. The medical-grade HEPA filters captures 99.97% of small airborne pollutants that can exacerbate allergies and breathing in the aftermath of a wildfire. A handy smart app allows users to monitor daily air quality in real time.
Eye Buy Direct
Eyebuydirect is stepping up to help those in need of prescription eyewear by offering free glasses for both kids and adults. To receive these items, call the brand’s customer service line 1-855-393-2891, email [email protected], or direct message @eyebuydirect on social media.
1 Hotel West Hollywood
Mass displacement for so many Los Angeles residents was a devastating reality after the wildfires. 1 Hotel West Hollywood is helping those who need shelter by providing 35% off of stays; a portion of proceeds from hotel bookings is being donated to World Central Kitchen. The 286-room property sits in a prime location on Sunset Boulevard, with a rooftop pool that offers panoramic views of the city.
Made by Mary
To support recovery efforts, handmade jewelry brand Made by Mary is offering replacement pieces for customers who lost their previously owned jewelry in the fires via this form. The brand also designed a California Love Disc necklace, with 100% of the proceeds being donated to World Central Kitchen efforts in Los Angeles.
E.L.F Cosmetivs
E.L.F.’s Power Grip Primer is a popular makeup product for those seeking hydration and a lasting look. In an effort to help animals affected by California’s wildfires, the brand just launched a similarly named Pawer Grip Primer dog toy; 100% of proceeds will go to Best Friends Animal Society. Customers can also round up their purchases on elfcosmetics.com to contribute directly to Best Friends through E.L.F. ‘s “Change Up” feature.
Brochu Walker, S’well, & Necessaire
Brochu Walker has teamed up with S’well and Necessaire to create a limited quantity of care packages available via a submission form on the Brochu Walker website. The Los Angeles based fashion line, known for its chic minimalism and sustainability, will also donate 10% of its online and in-store sales to the Los Angeles Fire Department Foundation.
Splendid
Splendid, known for its super comfortable everyday apparel, is currently offering a discount of 20% off with code LOVELA20 for those impacted by the wildfires. Some of their casual bestsellers to consider include the Supersoft pullover, joggers, and Kate V-neck tee.
Rent the Runway
Rent the Runway is offering two complimentary months of 5- or 10-item full closet subscriptions to wildfire victims. Those who are interested can fill out the form here. The clothing rental company also waived fees and lost item costs for existing members.
Alo Yoga
Activewear brand Alo Yoga is providing help to wildfire victims with curated care kits that can be picked up from Wednesday through Friday at their commerce office in Los Angeles. The brand also encourages those outside of Los Angeles to consider donating to causes like Canine Rescue Club and Baby2Baby.
