Great news for deal-seeking shoppers: Amazon Prime Day is here once more. The annual two-day savings event includes the retailer’s best deals of the year, with sales on everything from luggage and electronics to home goods and shoes. This year, Prime Day began yesterday and runs through the end of the day on Wednesday, July 17. Whether you’ve got a wish list ready or are new to the retail giant’s mega-deals, we’ve put together a quick rundown of everything you need to know to make the most of this July’s Amazon sale—including editor-recommended favorites to consider adding to your travel gear haul. Keep scrolling for a complete breakdown of Prime Day and our top picks of the best deals for travelers to shop now. These deals will only last through the end of the day, so don’t delay if you see something you like.
For even more Prime Day sales, head to Traveler‘s Amazon Storefront.
This article has been updated with new information since its original publish date.
FAQ:
What is Prime Day?
In case you’ve been blissfully unaware of the shopping mayhem that is Amazon Prime Day, let’s get you up to speed: Amazon Prime Day is an annual 48-hour event in which Amazon discounts thousands of products across every single category. Usually the savings event happens once a year in July, but for the past two years, Amazon has offered a similar two-day sale in October, giving eager shoppers a second chance to save. Tech and home sales tend to be the most popular during these events—and amount to the biggest savings—but we typically also see great deals on clothing and shoes, luggage, beauty products, outdoor gear, and family travel essentials.
When is Prime Day 2024?
Amazon Prime Day began on Tuesday, July 16, and will run through today, July 17. The best deals won’t last long, so if you see something you really want on sale, don’t hesitate to add it to your cart.
Do I have to be a member to participate?
Yes, you do have to be an Amazon Prime member to take advantage of these deals. Membership costs $14.99 per month or $139 per year (college students get a discounted rate), but you can sign up for a free 30-day trial here to try it out without committing to a full year. If you do keep your Prime membership account, you’ll have access to same-day, one-day, and two-day shipping on millions of products, two-hour grocery delivery via Whole Foods, Prime’s Try Before You Buy program, and more.
What sales can I shop?
During Prime Day, you’ll find a variety of can’t-miss sales: Lightning Deals, which only run for a few hours; Deals of the Day, which run for one specific day; and Best Deals, which extend beyond the two-day sale. Shoppers will find deals on Amazon devices, as well as discounts across all categories, including luggage, clothing and shoes, tech accessories, outdoor gear, beauty products, home goods, and more. There’s also discounts on big ticket items that travelers love, like noise-canceling headphones, e-readers, wearable tech, suitcase sets, and backpacks.
Need more shopping inspo? Check out more of the top deals to shop now and the Amazon essentials our editors swear by: